R-C Publications launches ‘Boomers’

Published 8:46 am Thursday, June 3, 2010

Among those who follow such trends, society has been segmented into generations.

There’s the Greatest Generation, Generation X, Generation Y and so on, but for those over the age of 45, they can be grouped under a single heading – the Growing Generation.

Seventy-six million American children were born between 1945 and 1964, marking the greatest era of births in the United States. Here in the Roanoke-Chowan area, there are over 14,600 local citizens between the ages of 45-60, according to the 2009 numbers from the US Census Bureau. That group represents the “Baby Boom” generation (1946-1964). Meanwhile, those births that followed adds to a segment of society that grows every day with someone reaching the age of 45.

In order to address that growing population and to better serve that segment of its readership, Roanoke-Chowan Publications announced Wednesday the development and launch of Virginia-Carolina Boomers. It will be a locally produced magazine with content that reaches far outside of the region’s coverage area and is set to publish twice each year, aimed at serving those in the “active generation.”

The magazine, one that is scheduled for its initial release sometimes this fall, is a joint venture between Roanoke-Chowan Publications and its sister media companies covering the Suffolk, Va. and Franklin, Va. markets. The companies will also combine distribution, giving the magazine an impressive 30,000-plus distribution from the very start.

The content of the magazine will focus on overall quality of life topics such as travel, home and garden, healthy living, entertainment and more.

“With the talent we have at our offices in Ahoskie, Franklin and Suffolk, we’re looking to produce a quality product that will appeal to a growing segment of our society, those ages 45-and-over,” said Cal Bryant, Editor of Roanoke-Chowan Publications. “From our initial meetings on the planning of this project, it promises to be the type of magazine that will be enjoyed cover-to-cover.”

A Facebook fan page for Virginia-Carolina Boomers has been established and can be reached at www.facebook.com/pages/Suffolk-VA/Virginia-Carolina-Boomers/118708974.

“Be on the lookout for additional information on Virginia-Carolina Boomers as we moved forward with this project,” Bryant concluded.

Those interested in learning more about the magazine can call 252-332-7207 or 252-332-7201.