American Profile debuts Saturday

Published 12:00 am Thursday, September 22, 2005

NASHVILLE, TN. – American Profile, a full-color national magazine with regionalized editorial content celebrating the interests, values and events in America's hometowns, makes its debut Saturday, Sept. 24, in the Roanoke-Chowan News-Herald.

According to Jeff Findley, publisher of the R-C News-Herald, the magazine will become a weekly feature of this newspaper, inserting in each Saturday edition.

Each edition of American Profile includes a broad range of regular features, including regional selections of Hometown Heroes and Close-To-Home regional calendars of events as well as stories on celebrities with hometown ties. The magazine also features health trends, entertainment and important current issues.

A special regional editorial feature of each issue is a profile of one of America's great hometowns.

"American Profile is one of the most exciting ideas for smaller newspapers that our industry has ever seen," Findley said. "This full-color magazine will complement our local news coverage by providing editorial content that celebrates the people and places that make up hometowns across America. The magazine embraces the values and the spirit of our readers and we are pleased to bring it to them on a regular basis."

Until now, hometown and community newspapers have not had access to a magazine with quality content and production that meets or exceeds that of the Sunday magazines inserted into larger metro newspapers.

"Large market daily newspapers are well-served with the existing Sunday magazines, but weekly and small market dailies require fundamentally different approaches for editorial content, production and distribution," said Dan Hammond, publisher and CEO of American Profile. "We are focusing our efforts solely on these markets."